Performance marketing, built to scale

We generate qualified
leads for companies ready to grow

We don't sell hours. We drive traffic. SEO, paid and outbound in a system we built ourselves, with AI where it makes us faster.

How we work →
Organic traffic · finance
12 mo
+184%
Active segments · finance
live
01 Personal loans & credit act.
02 Credit cards act.
03 Insurance act.
04 Auto loans act.
New qualified lead
Stockholm · 14:02
Companies we grow with
Sambla
Bank Norwegian
Svedea
Enklare
Zensum
Hedvig
What we do

The full chain,
or part of it.

We partner with companies and drive traffic to them. Through SEO, Google Ads and our own funnels with SMS and email follow-up. Bring us in for one piece, or the whole chain.

01 · Visibility

SEO & AIO

Classic SEO to show up on Google, plus AI Overview optimization to be cited in the answers generated by Google AI Overviews, ChatGPT, Perplexity and Gemini. The biggest new surface for visibility.

  • Content built to be cited by AI
  • Technical SEO & Core Web Vitals
  • Topic clusters & internal linking
  • Quality link building
02 · Traffic

Google Ads

Search and Performance Max to catch buy-ready queries. We set up structure, bid strategy and creative, and optimize weekly.

  • Search & Performance Max
  • Bid strategy & negative keywords
  • Ad variants & landing pages
03 · Conversion

Outbound

Once traffic has landed and leads are captured we take over with SMS and email sequences. Your funnels or ours. We work them until the deal is closed.

  • SMS & email sequences
  • Qualification & handover
  • Our own lead funnels in finance
Our edge · AI visibility

When someone asks AI,
we are the answer.

More and more people search directly inside AI instead of clicking through. That's where we built our edge. One example: two of our own brands in auto loans, Bilora and Bilava Finans, come up first when someone asks AI for the best auto loan.

We show up in
Primary focus
Google AI Overviews
& Gemini
Primary
ChatGPT
Perplexity
Claude
Google
What is the best auto loan in 2026?
AI mode All Images News Videos Tools
AI overview

The best auto loan in 2026 depends on your situation, but Bilora and Bilava Finans stand out as top picks for the lowest interest rate, with effective rates from around 4.5%. The market average is around 6.8%. B bästbillån.se +2

Best auto loans 2026
Bilora & Bilava Finans : Lowest rates on the market in 2026, from around 4.50%. Fully digital application.
Lendo : Established broker comparing offers from multiple lenders.
Sambla & Enklare : Loan brokers with competitive terms. K konsumenternas.se +4
AI answers may contain errors. Contact a financial advisor if you need financial advice.
Bilora & Bilava Finans
two of our brands
leadwhale · workflow partner-onboarding · v2
Keyword & SERP research auto
Briefs & content drafts auto + review
Publishing & internal linking auto
SMS & email flows auto
Performance & reporting auto
Strategy & prioritization manual
Powered by AI
How we work

System first. AI where it counts.

We don't sell hours. We drive traffic. That means we start with the process, not the calendar. AI handles the repetitive parts, we handle the strategy. That's why we can take on one more partner without scaling the team at the same pace.

Process first, tools second
Everything starts with a system. AI gets pulled in where it solves a real bottleneck, not because it sounds good.
Scales without losing quality
Same standard at five partners as at fifty. That's where process plus automation makes the difference.
More autonomous than most in the industry
Large parts of the delivery run without a human touching them. The rest gets reviewed by a strategist before going live.
About

Built in Gothenburg.
Driven by performance.

Leadwhale started in 2023 with a simple premise: the right processes plus AI where it matters means we can deliver the same quality whether we work with five partners or fifty. We sit on Avenyn in Gothenburg and drive traffic for companies across the Nordics.

2023
Founded
Leadwhale starts in Gothenburg.
2024
Expansion
More channels, more segments.
2025–2026
International
Planned expansion outside Sweden.
Oliver Ivanovic, Founder · Leadwhale
Oliver Ivanovic
Founder · Leadwhale
Book a meeting

Find a time that works for you.

20 minutes, no sales pitch. Tell us what you want to grow, or share a partnership idea. We'll take it from there.

Contact

Want to work together?

We take on a handful of new partners per quarter. Tell us what you want to grow, or how you think we can work together.

Send an email